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GDA2020

ISM Heinrich Krämer honored with the German Innovation Award

ALBATROS and PUMA SAFETY win renowned innovation award in „Gold“ und „Winner“

For the fourth time, the German Design Council has presented companies with the German Innovation Award. With this award, which is awarded annually, the renowned institution honors outstanding product innovations that are on the one hand forward-looking, but on the other hand are increasingly characterized by user-centered development and thus make our daily lives better and easier. ISM Heinrich Krämer GmbH & Co. KG is one of the winners of the German Innovation Award 2021 in gold - the highest honor given by the jury for this award.

The company impressed in the “Excellence in Business to Consumer” category with the ALBATROS AER55 IMPULSE BLACK BLUE LOW. The safety shoe combines uncompromising safety and an innovative cushioning concept with a sporty, fresh look that can hardly be distinguished from a modern, trendy leisure shoe.

The AER55 IMPULSE BLACK BLUE LOW safety shoe scores technically with its innovative, double-foamed IMPULSE.FOAM midsole, which gives the wearer back up to 55% of their energy. Visually, it impresses with the seamlessly applied 3D textile fabric in the color combination black-blue. The TPU toe cap and heel protector protects the upper from excessive wear and tear. Color-contrasting loops on the tongue and heel make it easier to put on and form an additional design element. Just like the AER55 lettering on the inside, which completes the dynamic look of the sporty safety shoe.

"With this remarkable product, which to a large extent corresponds to the desire of many consumers to be fashionably dressed in the workplace, the brand stands out from the competition at the same time," said the jury's reasoning.

The PUMA SAFETY CHARGE GREEN LOW was also able to convince and received the “Winner” award. It convinced the jury of experts with its sporty design combined with unparalleled safety. With a seamlessly applied upper made of Safety Knit in a striking color scheme and a sporty look, the shoe feels like a second skin for the wearer. The two-tone sole made of innovative IMPULSE.FOAM with an energy return of up to 55% supports the sporty look.

“We are very pleased about this award and see it as a confirmation that we at ISM are developing marketrelevant products that offer real added value for those who wear our products. That we also develop good, modern design is also regularly confirmed by an independent party,” says Michael Rolfe, Head of Development at ISM.

The top-class and interdisciplinary jury of experts for the German Innovation Award embodies a wide range of specialist knowledge, including: from the areas of product design, marketing, IT, technology history, physics, patent consulting and financial services. "With this range of expertise, we guarantee an individual, neutral and professional assessment," emphasizes Lutz Dietzold, Managing Director of the German Design Council. "User focus is an essential criterion in the evaluation. It is the distinguishing feature of the German



Innovation Award," explains Dietzold. “Many companies involve future users in product and design development at an early stage. In doing so, they rely on appropriate methods such as ›Design Thinking‹ or ›Lean Startup‹ in order to recognize real customer needs and to develop economically relevant products based on them. "

A total of 680 submissions from German and international companies from a wide variety of industries were accepted for the German Innovation Award 2021, including many well-known brands as well as hidden champions and start-ups.

The German Innovation Award is given in a total of 40 categories, divided into two competition classes: “Excellence in Business to Consumer” and “Excellence in Business to Business”. In addition, a winner was determined in the special category ›Design Thinking‹. The ›Design Thinking‹ category bears the name of the method, but of course products that have been developed using other agile approaches that also focus on the user are also considered here.

"In fact, even admission to the competition is an award," says Dietzold. "Only those who meet all of the criteria put together by the expert committees will be nominated for this internationally renowned award and invited to participate." The German Innovation Award has been presented annually by the German Design Council since 2018.

German Design Councel The German Design Council has been the world's leading competence center for communication and knowledge transfer in the field of design, branding and innovation since 1953. With international offers, youth development and memberships, he is part of the global design community and has always contributed to establishing exchange and networks worldwide. The German Design Council networks its members and numerous other international design and branding experts through events, congresses, competitions, jury meetings and expert groups, promotes discourse and provides important impulses for the global economy. Its membership currently includes more than 340 companies.

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