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Award-winning women power – PUMA SAFETY takes home the iF Design Award

ISM Heinrich Krämer wins the prestigious design award for its new sporty PUMA Safety shoes for women, impressively demonstrating that uncompromising safety, maximised comfort and fashionable design can go together, especially in safety shoes for women.

The premium manufacturer of safety shoes and work and outdoor fashion ISM has again won this year’s iF Design Award in the Industry/Tools category, maintaining its place alongside other notable top brands that received the nod from this internationally acclaimed design label, among them Apple, Miele and Samsung. This is further proof of the company’s outstanding competency in the development of sporty, modern and marketable shoe design – in this case specifically for female customers.

The iF Design Award is presented annually by iF International Forum Design GmbH, the independent institution for form and design. This year’s jury consisted of 132 high-ranking design expects from 23 countries who awarded the coveted label to selected and impressively designed products.

The PUMA Safety BEAT WNS LOW from the Motion Protect WNS series is a S1 safety shoe that is designed specifically for the female foot. It is equipped with proprietary shoe lasts that guarantee an optimum fit and firm purchase for the female foot. New materials ensure comfortable impact absorption with simultaneous dynamism and stability: the perfect symbiosis of cushioning, energy return and design.

At the heart of this sporty safety shoe is the 3D Triple Density cushioning concept that is built on the intelligent Impulse technology, a foam sole that responds to every step with a burst of energy that actively returns as much as 55% to the wearer. Besides that, it delivers maximum cushioning, excellent stability and long-lasting comfort.
Intelligent new features such as the integrated TPU Torsion Control Element take comfort to a whole new level. The torsion control element in the middle of the sole supports the natural rolling motion of the foot and improves stability.

Made of sandwich mesh, the PUMA Safety BEAT WNS LOW is vegan, metal-free, features a spacious fiberglass toe cap with a low weight and complies with ESD requirements. The fashionable colour scheme, which reflects the preferences and wishes of our female customers, makes the BEAT WNS LOW look more like a sporty sneaker than conventional work apparel and sets its apart from other safety shows for women.

The PUMA SAFETY shoe BEAT WNS LOW is especially suitable for sectors such as trade, industry, manufacturing and logistics. Fresh colours and outstanding comfort blend with comprehensive safety features to satisfy the current and future requirements of demanding wearers.

The PUMA Safety BEAT WNS Low is available in specialist shops and from selected online retailers.