ALBATROS® and PUMA® Safety showcase revolutionary innovations at the A+A

To mark this year’s A+A in Düsseldorf, ISM from Lippstadt will present its latest innovations under the ALBATROS® and PUMA® Safety brands and cordially invites you to experience the 2023 highlights live at their fair stand F47/F48 in Hall 11.

PUMA® Safety – Reinventing the streetwear look with the Heritage line of safety shoes

ISM is launching its new Heritage line of safety shoes to celebrate the 20th anniversary of PUMA® Safety. It includes the Iconic and Frontcourt models, both inspired by the classic vintage look by PUMA®. Based on the legendary PUMA® Suede sneaker, the Iconic embodies classic streetwear style, while the Frontcourt model reflects the more sporty look of traditional basketball shoes. The creations cleverly embody current trends and will appeal to PUMA® and sneaker enthusiasts alike. It was no coincidence that the Frontcourt was recently honoured with the Red Dot Award 2023 in recognition of its outstanding design. The Heritage line of safety shoes therefore demonstrates impressively how safety, comfort and style can be incorporated uncompromisingly within protective footwear.

ALBATROS® – The marriage of lightness and protection in the new Flexlite line

Known for producing first-class safety shoes, the ALBATROS® brand is presenting six new models in the Flexlite line of safety shoes that were specifically developed for assembly halls and industrial floors. The Flexlite series is an effective response to the requirements of modern work environments and comes in a wide range of safety classes and sizes. Its main objective is to seamlessly blend user safety and well-being.
The series received the German Innovation Award 2023 in recognition of this excellent achievement.

PUMA® Safety launches Heavy Duty: Robustness and style for demanding work environments

The new Heavy Duty line of safety shoes from PUMA® Safety raises the bar for safety, quality and design – even in rugged work settings. Building on the slogan “WHERE ROUGH MEETS TOUGH”, PUMA® Safety demonstrates that there is no need to compromise on style and comfort, even in the toughest work environments. Christian Güse, Head of Marketing at ISM, emphasises: “Our Heavy Duty series clearly shows that performance, safety and an attractive look are highly compatible.” He adds: “Quite apart from the product series we recently introduced, we can also point to many other innovations and new developments on offer that prospective customers and trade fair visitors will be delighted to discover. Our presence here at the trade fair would not be complete without a steady stream of new and innovative product solutions for our customers. We look forward to welcoming customers, visitors and interested persons to our trade fair stand and to the positive and productive discussions will doubtless ensue.”

ISM and the PIP Group: A strategic partnership to leverage global presence!

A new chapter in ISM’s corporate history was opened with its acquisition by PIP Global (Protective Industrial Products), a global leader in personal protective equipment (PPE). Not only will the strategic alliance lay a solid foundation for greater global presence, it will also provide customers with access to an extended portfolio of brands and products, along with the end-to-end PSA solutions. The shared vision is clear: Adhering strictly to the principle of ‘one-stop shopping’, customers around the world will benefit from a wide range of innovative and first-class PPE products – from a single source. For ISM and PIP; the merger will increase their international relevance as full-service providers in the field of occupational health and safety. Going forward, retailers will be able to produce a broad spectrum of PSA products and brands directly from the manufacturer.

But the central mission will remain unchanged: unparallelled standards in regard to product quality, customer service and supply chain management, along with a complete focus on product development in the strategic core categories of safety shoes and workwear. This commitment will be emphasised once again at the A+A in Düsseldorf. ISM and PIP Global will make their first joint appearance at the leading trade fair for occupational health and safety, where they will showcase an even wider range of products to reflect the synergy and combined know-how of both companies. Visitors can look forward to a first glimpse of the revolutionary product portfolio that will emerge from this dynamic partnership.