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Our brands


Our brands

Our brands


3 strong brands.
1 common goal.

Each of our brands has its own strategic focus and unique character, but they’re all united by their tried and tested safety, innovative technologies and modern design. We’ve always aimed to meet our customers’ high requirements for maximum safety and quality. Explore the world of ALBATROS, PUMA SAFETY and FOOTGUARD to discover SAFETY SHOES, WORK FASHION and OUTDOOR FASHION for true professionals.


Quality for over
35 years

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Albatros workwear

ALBATROS is one of the leading German brands in the field of high-performance safety footwear, stylish outdoor clothing and work fashion. All ALBATROS products are designed and developed by our international team of specialists in Germany. We’ve been continually improving the quality, comfort, functionality and design of our ALBATROS range for the past 35 years. Our primary objective has always been to help professionals successfully overcome challenges in their everyday work! ALBATROS product categories: work and outdoor fashion; workwear; rainwear; accessories; safety footwear; work and hiking shoes; boots.

You can download our latest product catalogue here.


at all levels

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Puma Safety

PUMA is one of the leading sports brands endorsed by the fastest athletes in the world. The brand is founded upon values that propel high-performing athletes to the next level. As we share these values, we’ve been collaborating with PUMA since 2002 to develop PUMA SAFETY, a stunning range of high-performance safety footwear with a sporty flair. PUMA SAFETY is one of the word’s fastest growing safety footwear brands.

You can download our latest product catalogue here.


Ultimate protection
and functionality

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FOOTGUARD: The name says it all… This range of safety footwear stands out for its rigorous protection, functionality and durability under the hardest working conditions. For seasoned professionals – strong performance without all the fuss.

Brand communication

Strong brands with strong presence

To achieve a wide impact, we present our brands in nationwide TV campaigns on German television, on the internet and on social media. We also offer POS solutions to our retailers so that they can advertise new products or special promotions. By using them, retailers can optimise the entire sales floor and increase turnover, while at the same time offering shoppers added value, information and additional offers.