A+A 2019 – Successful trade fair graduation for ISM

The Lippstädter manufacturer of safety footwear, work and outdoor fashion concludes the world's leading trade fair A + A 2019 with a thoroughly positive conclusion. At ISM's booth, visitors gathered to get to know the news and innovations of the ALBATROS and PUMA SAFETY brands.

The company ISM summed up on an exceptionally positive note of the results, discussions and the feed-back of the international trade visitors of the A + A 2019. The number of visitors to the two-storey trade fair stand and many new interested parties in the products of the brands ALBATROS and PUMA SAFETY speak for themselves.

The absolute highlights were the numerous new developments by ISM in the safety shoes sector. With MOTION CL and URBAN EFFECT, the company is launching two new lines under the PUMA SAFETY brand. The safety shoes of the MOTION CL line score with their athletic look and unparalleled performance. Not least because of the proven sole technology with a midsole made of IMPULSE.FOAM, which responds to every step with an energy impulse. The models of the URBAN EFFECT line, on the other hand, are characterized by the typical look of modern sneakers and are hardly distinguishable from a casual shoe. Among the presented safety shoe models are exciting color combinations as well as simple allrounders.

Under the brand ALBATROS there were more novelties for the trade visitors to discover. On the famous dual.IMPULSE sole ISM launched i.a. two further models called the AER55, which stand out through their seamlessly applied 3D textile fabric in concise color schemes and return up to 55% of its energy with each step to the wearer.

Also brand new are the ALBATROS safety shoes from the TREKSTAR XP range featured at the A + A, which are based on the XTS Cross Terrain sole concept and are in no way inferior to a trekking shoe. The four new S3 styles are designed primarily for muddy and uneven ground surfaces. With joint stabilization, an accentuated carbon-look heel and a variety of very durable uppers, ISM created mountain-quality safety shoes. A practical dial guarantees easy, fast and precise lacing.

An extension of innovative sole concepts made by ISM was presented with PWR Beads at the A+A. As proven in recent years by dual.IMPULSE or XTS Trail, a comfortable sole construction adapted to the respective activity forms the foundation for a pleasant working in safety shoes. A sole known from the running shoe sector with special eTPU beads has now been adapted by ISM to the special requirements of the safety shoes. With PWR Beads, the manufacturer initially developed a safety shoe line under the ALBATROS brand with outstanding cushioning properties and incomparable energy recovery.

"The positive feedback from the international trade visitors has again confirmed our efforts this year and proves our competence, which results from many years of experience, creativity and well-founded ex-pertise," says the authorized officer and sales manager of ISM, Engin Gümüs.

Julia Krämer-Gümüs, managing director of ISM, is equally enthusiastic about the broad approval and enthusiasm for the newly introduced products: "Our development works hard to improve the safety shoes not only visually, but also technically. With the new lines of our ALBATROS and PUMA SAFETY brands, we once again demonstrated our innovation leadership and were able to stand out clearly at A+A. "

The new models will be available from spring/summer 2020.