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Licensing partner

Strong brands,
high standards

As one of the most successful brands for sporting goods worldwide, PUMA sets industry-wide standards in sustainability. At ISM, we follow this extensive model in every respect

The world’s fastest brand. for sure!

As one of the world’s leading sport brands, PUMA stands on court with the fastest athletes in the world. That’s why the brand PUMA is based on values that turn athletes into top athletes. We share these values and have been developing sporty high-performance safety shoes in collaboration with PUMA under the name PUMA SAFETY since 2002. PUMA SAFETY is one of the fastest growing brands internationally in the safety footwear category.

FASTER and BETTER: It is also sprinting ahead in the area of social and environmental sustainability. With the FOREVER BETTER campaign, PUMA is not just fighting climate change.

Licensing partner

High standards for a fair and sustainable world

We are achieving our mutual goal of a fair and sustainable world with the continuous improvement of our supply chain. In line with PUMA, we only work with partners who fulfil the environmental, chemical, health and safety related, and the social requirements, which are set out in PUMA’s sustainability manuals. These requirements apply even if they are stricter than or contradict local standards. Find out more about Puma’s sustainability management here.

Code of Conduct

The PUMA Code of Conduct sets out clear minimum standards for partners along the supply chain. It is displayed in all direct PUMA partner factories and is an integral part of our purchasing contracts.

Ethical Code

PUMA’s Ethical Code requires employees and business partners to act ethically and responsibly along the global value chain.

Environmental standards

With their mission “Forever Faster”, PUMA want to be a role model in environmental protection and sets high standards for everyone involved in the production process.

Chemical management

To support PUMA’s goal to prevent the release of all hazardous chemicals, PUMA has established guidelines for chemical management, to which manufacturers of PUMA products must adhere.

Social standards

At PUMA, we are family. That is why employment and labour guidelines apply to all levels of the supply chain.

Occupational health and safety

When it comes to the health and safety of employees, PUMA does not take any chances. PUMA’s guidelines contain clear requirements which are continuously updated.

Slavery and human trafficking

PUMA’s regulations are clear: PUMA considers any kind of modern slavery a zero-tolerance issue and respect for human rights is firmly anchored in our sustainability goals.

Animal welfare




As one of PUMA’s key values, sustainability is an integral part of our operations and the basis for working faster towards a fairer and more sustainable world.




three brands – one mission

With our brands and products, we see ourselves as game changers, innovators and trendsetters in our industry. We design our products and processes in a way that achieves the most positive social and environmental impact possible and generates added value for companies and society.

We are systematically expanding our sustainability initiatives across our entire brand and product range and our company processes. In doing so, we consciously and comprehensively bring in all our pooled resources – i.e. our staff commitment, professional know-how and organisational competence.


Questions & Answers

Sustainability subjects such as environmental protection and human rights are incredibly extensive, multi-faceted and very complex. Therefore, we have answered questions that we are frequently asked as compactly as possible.

What happens during a PUMA audit?

Enforcing the PUMA Code of Conduct worldwide requires not only conviction but also committed employees who inspect and audit factories. Find out how these audits are conducted here.

PUMA meets Greenpeace! What is the DETOX campaign all about?

In 2011, Greenpeace succeeded in bringing the issue of environmental pollution in the footwear and clothing industry to the attention of the interested world public with the DETOX campaign. More than 60 brands and trading companies from Europe, the USA and Asia have now committed to the core demand on the industry to eliminate eleven hazardous chemical groups from global production by 2020.

Our licensor PUMA was the first company to support the Detox campaign and is also a co-founder of ZDHC, the Zero Discharge of Hazardous Chemicals
Initiative, which aims to ban harmful pollutants from production. As part of our licensing partnership, we have thus been following the “Roadmap to Zero” for many years, guided by PUMA, and systematically and sustainably reducing the chemical footprint of our products and production sites.

How does PUMA ensure that no pollutants are released into the environment during production?

To ensure that no pollutants are released into the environment during production, PUMA follows an integrated chemical management approach that protects consumers, workers and the environment against potential hazards.

The linchpin here is safe raw materials: If hazardous chemicals do not enter factories in the first place, their control during production is eliminated and they do not end up in the products.

To achieve absolute protection for everyone who wears our products, PUMA works with the Restricted Substances List (RSL) of the industry’s own AFIRM Group, of which PUMA is a founding member. This lists not only the potentially hazardous chemicals used in the industry, but also information on safe concentrations. The data are based on the strictest regulations worldwide. Every year, external laboratories test thousands of materials against this list. Only materials with good test results are then used in PUMA products.

Prohibited substances are documented in the Manufacturing Restricted Substances List (MRSL). These are primarily chemicals classified as carcinogenic, mutagenic, toxic to reproduction, persistent or environmentally bio-accumulative, the use of which is prohibited in the manufacture of PUMA products. PUMA’s MRSL was developed by the Zero Discharge of Hazardous Chemicals Foundation (ZDHC), a foundation that PUMA co-founded. The aim of the ZDHC is to enable brands and retailers in the textile, apparel and footwear industry to implement sustainable best practices for chemical management throughout the value chain. Through collaborative engagement, standard setting and implementation, everyone is working towards the common goal of achieving “zero” discharge of hazardous chemicals.

What are the “ZDHC” and “Roadmap To Zero” all about?

ZDHC (Zero Discharge of Hazardous Chemicals) is an association of 166 international companies and organisations (as of May 2020) who are working together on the elimination of hazardous chemicals from the textile industry.

By eliminating hazardous chemicals from textile production, the ZDHC works with its members to achieve environmental and health improvements.

By identifying more environmentally friendly and less hazardous alternatives through the ZDHC Gateway, the ZDHC supports the entire textile and leather production supply chain in establishing a more sustainable chemical management. Cooperation with existing and recognised certification systems and standards is an integral part of the holistic approach.

The aim of the ZDHC is to enable brands and retailers in the textile, apparel and footwear industry to implement sustainable best practices for chemical management throughout the value chain. Through collaborative engagement, standard setting and implementation, everyone is working towards the common goal of achieving “zero” discharge of hazardous chemicals.

What sustainability goals are on PUMA’s agenda?

PUMA wants to achieve the ten “10for25” sustainability goals by 2025. This involves improvements in the areas of environmental protection, health and safety at work, human rights, circular economy, and much more. Find out everything about PUMA’s ambitious objective, in which we are involved as a licensing partner, here.

Do PUMA’s strict requirements have to be fully complied with?

A resounding yes. Sustainability is one of PUMA’s defined core values and an integral part of any collaboration. Sustainability is consistently implemented and has been deeply anchored in our core processes and products for many years.

Do you still have questions or are some topics still unclear? Our Sustainability Team looks forward to hearing from you.